Danielle Lewis & PWB

Danielle Lewis is multi-talented singer, songwriter, entreprenuer, mogul, mentor and co-CEO of A-Minor Musik Group. Working closely with Danielle, we were able to develop the brand for her music ministry, Purely Danielle Ministries. Inspired from her first commercially released album art, we were able to transform a mere solid design to an ever-growing brand identity.

The website, has undergone numerous evolutionary steps as well. Originally designed with a predominantly purple design, over time, the brand as well as all other design elements ventured into the orange color scheme seen throughout all her brand material. The orange is indicative of her warm, rich personality.

Danielle’s brand continues to grow with the introduction of her live band, The Pure Worship Band. The PWB brand now boasts a pink and black color scheme which is a balance of Danielle’s woman’s woman personality plus the seriousness of her dynamic band.