Project Overview

The "In Control" single release campaign was developed for Gospel artist Destiny Christine to promote the launch of her second single. Following the success of her debut release, she sought to build momentum with a well-executed marketing strategy that aligned with her brand identity.

As Creative Lead, I was responsible for designing the cover art, lyric video, and promotional campaign for social media. Staying true to her signature aesthetic, the campaign incorporated rich purple tones, ensuring brand consistency across all visuals. The project included graphic design, motion graphics, and social media marketing, with assets created for multiple digital platforms.

Additionally, alternate cover art was developed, along with a separate design for the remix track, which was released shortly after the original single. Adobe Photoshop and After Effects were the primary tools used to execute the campaign. The project strengthened Destiny Christine’s visual brand, delivering a polished and engaging promotional rollout for her audience.