Overview

The "Prom Night" single release campaign was developed for I Am Priscilla to promote her latest track. The project included cover art design, a social media campaign, and promotional materials, all crafted to align with the artist’s evolving visual brand. We conceptualized a retro 80's aesthetic with a modern pop influence, utilizing bright colors and dynamic light streaks to reflect the energy of the song. The campaign extended beyond the single’s artwork, incorporating elements of Priscilla’s broader I AM Campaign, reinforcing her artistic identity. The execution relied on creating a nostalgic yet contemporary look that complemented the song’s style. The project successfully delivered a visually striking and cohesive promotional package for the single’s release.