Happy New Year! We are back with a new website, new blog, new everything! This site has been in the works for quite some time now and we are glad to open it up the new year with a fresh new site. Same brand, just better!

Look out for some of our latest projects in the works. We’ll keep you posted of all developing projects on the blog as well as studio life! We look forward to collaborating with great minds, creating great work and impacting lives in 2012! May you all be safe and remember to conceptualize, create and conquer!

Check out the new show opener we did for BellaLife’s Burst TV segment. The web based series will feature interviews from various inspiring leaders, influencers, and artists. For more info, check out the BellaLife website, http://yourbellalife.com/burst-tv/

Its been a year since this thing has been updated and you all are in need of an update! Sorry for the wait but a lot of good this have been coming out of this delay.

Around this time last year, we started the begining stages of the City Mission Worship Symposium brand. By February, I flew out to Los Angeles to see it come to life. But there was more to the workload than that. Our pipeline was bombarded with a bunch of motion graphic requests so we have been working dilligently on some new content.

But then our main hard drive broke and a lot of valuable info was lost. (I know, I know, shame on us.) Anyway, moving forward; starting fresh.

A couple months back, we did the opener for Mysto and Pizzi’s Beat Making Wednesdays series which was fun and exciting.

There’s also a couple of brand overhauls in the mix. I’m excited to have also volunteered at the Art Director’s Club in Manhattan for the past 6 Saturdays. I certainly learned a lot and I’m expecting to have a bunch of visuals of our “missing year” really soon!

I remember in my fours years of studying, watching a few drop out of the Fine Arts program because they saw that the workload didn’t match the income potential upon graduation. The problem is that the passion followed the desire for money when in reality it should be the other way around. Designers everywhere need to first be passionate about what they do and then let the money follow.

Two weeks ago I accompanied my younger sister to Brooklyn for a college campus tour. As we walked through the campus, I began to remember my time in college although it wasn’t too long ago. One thing that stood out to me was when the tour guide made it clear to everyone that they were paying to go to school for a grade; the professor wasn’t going to treat them as they were in high school. They would have to stay on top of how well they were doing, homework, time management, etc. No professor was going to remind them of what they needed to do.

This reminded me of the mind set that young designers often have when going to college. The one where they expect the professor to teach every program to them and the latest greatest techniques when in reality its only those students who truly have the desire and motivation to push themselves to learn who end up excelling. The main problem is that students aren’t taught how to work for themselves. They are taught to create a portfolio, get a job at some big firm (where they have no creative leverage) and start off at the bottom as a grunt until they work their way up the visual communications ladder.

There is nothing wrong with this path. However, to set up the academic program as if this is the only way is ridiculous. I encourage young design students to find someone who is active in the field that you are trying to break into and learn as much as you can from them. The benefits of having a design mentor will far outweigh the the amount of information gained from a formal college education.